Now, let's see what would be the basics that any blogger needs to learn about SEO and other simple SEO knowledge. Below are 5 easy tips to improve the SEO of your blog:
1. Define the Keyword
When you write a post, it is recommended to choose the keyword (or term) suitable for your text. What you want is that this keyword - or term - to be searched on Google, and then get your post among the top. For this, you need to use this keyword a few times in the text.
For example, here the keyword could be SEO, but this term is too generic and I could hardly get in the top for this search. Then I'll work with a phrase or a long tail keyword, so that this post will rank for the term "Top 5 tips to improve the SEO of your blog". I will use this phrase a few times, but without overdoing it.
2. Use the Keyword in the Post Title
Now that I have defined the keyword, I will use it in the post title. This step is very important, and certainly will help you to get a better rank in search engines. As you can see, what I have in the title is the "Top 5 tips to improve the SEO of your blog" keyword, along with other words to form an attractive and optimized title for SEO.
3. Use the Keyword in the H2 Tags
You must also use heading tags (h2, h3) in your posts. Here, I am using the keyword "Top 5 tips to improve the SEO of your blog" in a H2 heading. Do this always, because it also helps to become well positioned in the search results. If you don't know or don't understand what are the heading tags, I would suggest to do a further research on this subject.
4. Use the Keyword in the Text
Make use of your chosen keywords throughout the text. Especially in the first paragraph (please note that I have repeated the title in italics in the first sentence). But be careful when doing this, there is a maximum and minimum limit for that. A good keyword density is between 1.5% to 4.5% for best results. Less than that will have no effect and more than that can alert the search engines and your text might be considered spam.
5. Publish Posts with 300 Words or More
Posts under 300 words have little chance to be among the top results in search engines. Of course, you will be able to rank for multiple keywords that are less popular with less than 300 words, but for the most competitive keywords that have the potential to bring a greater number of visits, it will be nearly impossible.
